Sales . Negotiation

The key to increasing sales results is confidence and confident action and negotiation. The support and qualification of sales, the optimization of processes and structures and the promotion of entrepreneurial thinking and trade are the most important aspects for a good and fast distribution. This training will show you how to motivate people to settle the next binding step.


  • Basics of successful selling
  • Target-oriented benefit argument
  • The 7 stages of the sales process
  • Aspects of successful negotiation
  • Support of entrepreneurial thinking and trade
  • “No” as a strategy
  • Needs analysis vs. Demand development / ABC analysis
  • Safe movement in the sales process
  • Dealing with objections
  • Communication skills in the sales process
  • Voice, choice of words and body language in the process of persuasion
  • Questioning techniques in needs analysis and development
  • Negotiation and completion techniques
  • Negotiate in the team and the buying center
  • Recognize final signals and purchasing techniques
  • Presentation on the product and media presentation
  • Business management simulation games


The training is aimed at sales people and all customer facing funktions who want to achieve better and more confident results.


Sales Basic

Sales Plus

Sales Advanced

Negotiation Basic

Negotiation Excellence


Duration 1 - 3 days
Participant max. 12 persons
This site is registered on as a development site.